Its pretty exciting to receive one of those e-mails that ask you to reserve a date in your schedule for a new product launch! So, I wrapped up my work early that week in Kolkata and flew down to my secondary residence in Hyderabad on the morning of 14th. That’s just one of the perks of chucking a 9 to 5 out of the window!
I casually went through the social media updates of the previous ZenMeetUps at Delhi and Mumbai to get an idea of what to expect when I got there and I was super excited!
Here is a walk-through of the event and a mini-guide of all the ASUS products that were launched:
We got there:
The event was held at ITC Kakatiya at Hyderabad on 14th August. Here are a few clicks..
The ASUS team introduced some truly amazing features of all the new launches and the cool accessories that go with them:
Let the games begin!
Behold the selfie contest! Didn’t know guys were so eager to have their selfies clicked. Seemed like the team was extremely surprised as well. So here’s some guys with props checking out the cool features of the Zenfone Selfie!
Onward to event number 2 where I went on stage with my team for an activity focusing on the Zenfone Selfie. We designed a small performance surrounding it. Let me tell you, the phone feels great in your hand and the placement of the controls are very scientific and ergonomic. If you are a lifestyle blogger or an online entrepreneur across a variety of domains, you would actually totally benefit from this well designed piece of ancillary tool to enhance your work and that’s not even mentioning its 13 megapixel front camera, a laser auto-focus and absolutely clear images for subjects as close as 6 cm!!!
And..you just swipe an “S” across the screen to unlock the phone for a selfie!
On to the product trails and some more refreshments:
The mini-guide :
Here is a list of attributes of the products that were recently launched in the Indian market:
ZenFone 2 Deluxe: See the crystal miracle
ZenFone 2 Deluxe (ZE551ML) delivers powerful all-round performance and beauty in abundance, with a gorgeous new multifaceted polygonal finish accentuating the signature ZenFone 2 Ergonomic Arc design. ZenFone 2 Deluxe features a 5.5-inch Full HD IPS display, 13MP/5MP PixelMaster cameras, 2.3GHz 64-bit Intel® Atom™ processor with 4GB RAM and 4G/LTE connectivity. ZenFone 2 Deluxe also features ASUS BoostMaster fast-charge technology for 60% capacity in just 39 minutes. As with all other ZenFone 2 models, ZenFone 2 Deluxe includes the latest ASUS ZenUI — the world’s first fully-customizable mobile interface — and Trend Micro™ security software for safe web browsing.
ZenFone 2 Laser: See at the speed of light
ZenFone 2 Laser models all benefit from a powerful 13MP PixelMaster camera with an f/2.0 wide-aperture lens to capture stunning, high-resolution photos with zero shutter lag — augmented by laser auto-focus technology that empowers users to capture perfect clarity in just 0.3 seconds. Available in 5-inch (ZE500KL), 5.5-inch (ZE550KL) and 6.0-inch (ZE601KL) versions with up to 1920 x 1080-pixel Full HD resolution, ZenFone 2 Laser also incorporates the latest and toughest Corning Gorilla Glass 4. It boasts an up to octa-core 64-bit Qualcomm® Snapdragon™ processor with up to 3GB of fast memory for unwavering performance.
ZenFone Selfie: See the perfect you
ZenFone Selfie (ZD551KL) is a trailblazing fusion of fashion, technology and craftsmanship that lets users see their perfect selves, with dual 13MP PixelMaster cameras, dual-color, dual-LED Real Tone flash both front and rear, plus laser auto-focus for ultra-fast shots with complete clarity.
ZenFone Selfie’s Ergonomic Arc design and intuitive rear key makes capturing selfies easier than ever, with live digital cosmetics to apply some magical glamor — all enjoyed instantly on the stunning 5.5-in Full HD display.
ZenFone Selfie’s exceptional front-facing PixelMaster camera has a huge 13MP resolution and an f/2.2-aperture, 88-degree wide-angle lens to capture more of every smile. The unique Selfie Panorama mode enables selfies with an outlook of up to 140 degrees, so everything and everyone becomes part of the shot.
ZenFone Max: See for longer
The highlight of the new ZenFone Max (ZC550KL) is its incredibly-long-lasting high-capacity 5000mAh lithium-polymer battery that gives users an unprecedented amount of mobile freedom.
ZenFone Max has a bright and clear 5.5-inch IPS display with wide viewing angles, protected by the latest Corning® Gorilla® Glass 4 for unrivalled scratch-resistance, strength and everyday durability. At the heart of ZenFone Max is a powerful yet power-efficient 64-bit Qualcomm Snapdragon 410 processor with up to 2GB of RAM. ZenFone Max features a 13MP/5MP PixelMaster cameras with a wide f/2.0 aperture, and the rear camera also boasts laser auto-focus for sharp, near-instant shots.
ASUS ZenPad 7.0 (Z370) and 8.0 (Z380)
ASUS ZenPad features clean lines, embossed-leather patterning, and premium styling influenced by fashion accessories such as clutch bags and wallets for a luxurious appearance unique among mobile devices. Ergonomic rounded edges make ZenPad comfortable to hold and carry, and its polished metallic frame adds a bold visual accent.
ZenPad is the world’s first tablet to feature an innovative interchangeable cover design that lets users easily customize their tablet with functional back covers. These can provide extra features and additional color options, while perfectly matching ZenPad’s looks. Zen Clutch is a sophisticated carrying and protection solution for ZenPad; Zen Case lets users outfit ZenPad in their choice of five sleek or vivid colors and features a fine leather texture; and Audio Cover brings immersive 5.1-channel surround sound to a tablet for the first time. Power Case extends ZenPad’s battery life, giving users up to 16 hours of usage to easily get them through their day or even the longest international flights.
ASUS ZenPad features the exclusive ASUS VisualMaster suite of visual enhancement technologies — including ASUS Tru2Life and ASUS TruVivid — that brings advanced image-processing found on high-end TVs to a tablet for the first time and provides comprehensive visual optimization. ASUS Tru2Life analyzes each pixel in an image before it is displayed and performs an intelligent contrast and sharpness adjustments to boost dynamic range, revealing even the smallest details to ensure an incredibly realistic viewing experience.
ZenPad is available with LTE/3G connectivity and phone functionality or as a Wi-Fi-only model.
The Zenfone S (Selfie) is my favourite! What’s yours? You can pre-order it here.