Any business needs to show their clients that they care if they want to turn them into valued customers. But, consultancy businesses, in particular, rely on customer care more than most. If you are in the consultancy business, you may already know this fact. However, achieving this goal is harder than most people realise. Clients and customers are not easy to impress, so here are a few pointers for everyone who is struggling to make a dent in their armour. Hopefully, these will make all the difference to your consultancy firm.
Personalise The Service
Clients like to know who they are working with when they enter into a partnership. It is like this for one simple reason – they need to trust the business and they people. When a consultancy firm seems distant and hard to reach, there is no relationship between the two parties. You need to be warm and loving and make them feel like the only client in the world. You can do this is quite a few ways. To begin with, there are name badges. To find out more about them, just click here. Or, there are gift baskets and personalised notes. These keep clients sweet because it shows them you think of them enough to send a present at Christmas.
Send Them A Note
Preferably a handwritten note if you can spare the ink! The note works in two ways. Firstly, everyone loves a thank you note. It tells the client that you were impressed with them and loved working together. And secondly, it adds to the personal nature of your relationship. The note stands out because it is handwritten, something that is hard to find in today’s digital world. The fact that you took time out of your schedule to write a handwritten note says everything.
Check In With Existing Clients
Okay, your business needs new clients to keep the business running and churning out profits. Everyone gets that and understands that you need to spend time cultivating new business. But, you cannot forget your existing customers because they are the foundation of your business. Don’t worry, though, because you have done all the hard work. All you have to do is occasionally check in with them to make sure that everything is okay. That way, they feel appreciated and not forgotten, and you don’t lose a valued partner.
Don’t Let The Red Tape Get In The Way
That is a fancy way of saying you should go the extra mile. Too many businesses tell their clients that they cannot do this or that because it is out of their remit. Rubbish! As long as it is not illegal or doesn’t break any rules, try your hardest to make it happen. It shows clients that you are willing to go above and beyond your usual role to make them happy. There is no better way to show clients that you care than to go the extra mile.
Customer care should be at the top of your list. If it isn’t, it is time to reevaluate your priorities.