I have been associated with IndiBlogger community for quite some time now! Being the biggest community for Indian bloggers, I have had a chance to meet some tremendous personalities through the events organised exclusively through the network. I have also had an opportunity to interact with the core team members in a recent car launch event in Goa and got to understand the principles and practices the platform is based on and strives to achieve. They recently announced the launch of an incredible new service for brands and businesses and I am very excited to share it with you in today’s blog post!
Thousands of businesses, products and services are launched everyday across the world. When these products go live, a Press Release (like the one you’re currently reading) is usually the first order of business. Businesses of various sizes, including start-ups, can now have their Press Releases published by relevant influencers in less than 72 hours.
IndiPR.com was built to make it extremely simple for a business to get their Press Releases published by top bloggers. All a business has to do is upload their Press Release and the ‘Automated Influencer Targeting Engine’, or ‘AITE’ for short, proceeds to accept applications and automatically shortlists bloggers based on various factors including internal ratings and rankings. Once shortlisted, the influencers do their research and publish their articles.
Anoop Johnson, Co-founder & Director of Marketing at IndiBlogger, adds, “With a starting budget of just USD 150, a business of any size will be able to get their press releases published by influential bloggers with a few clicks.”
IndiPR.com assists digital marketers with a variety of tasks including, but not limited to, SEO, content marketing, generating awareness and gaining much needed conversations around the product, driven by internet users on influencer platforms like blogs.
One of the main issues that most marketers face when working with influencers is the cumbersome process associated with identifying and targeting each Influencer. Karthik DR, Co-founder & Business Head at IndiBlogger says, “The amount of time that people spend in trying to identify and contact influencers is huge. With IndiPR.com, you don’t have to worry about any of this as the system just needs your Press Release. The rest is history!”
In the future, IndiPR.com will carry more than just Press Releases. Influencers will be able to get creative assignments, get invitations to attend the trendiest launch events and be privy to the latest news on the planet before the world wakes up to it.
Renie Ravin, the Founder and CEO of IndiBlogger, says, “We believe that this system will help Influencers with fresh and new content on their site every day. In a way, you could be writing about the next Google without even realising its immense potential.”
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