This post covers the basics of creating a blog and content that brings you traffic over time, case studies of viral and popular posts, how to get noticed, how to monetise your blog. And finally, a step by step tutorial of setting up your blog in under 10 minutes.
Update: The flash sale is now live!
Bluehost is offering an amazing deal only for 24 hours on August 17. If you have been pondering over starting your blog for recreation, a boost to your business or for secondary income, you should grab this offer right-away by clicking here. They are offering their webhosting for as low as $2.95 for 12 months. They usually charge anywhere between $5-7.99 a month. They are one of the most popular hosting services out there and their is incredible. You don’t often come across prices that low.
In 2015, not only was I able to generate a full time income online, most of it from blogging, I also created jobs and wrote out my first reference letter for my junior at college who had joined as a writer. I thought it quite an achievement at the age of 24, considering the primary focus of this blog is entrepreneurship and sustainable urban lifestyles.
Here are some case studies of content that marked subtle changes and led me into the course of online entrepreneurship by opening up avenues and creating opportunities.
(You can jump directly to the tutorial and come back to the case studies later.)
Case Study 1
This was one of the first articles written on this blog and like most of the articles, had in depth content, analysis, creativity and value. It sparked a discussion and helped strengthen the community.
This post was not promotional or marketing driven, and was not designed to convert in to sales of any kind, this post gained traction based on the usual way of tackling a core science concept and applying it for day to day, behavioral advantages. It got me featured in other websites and got me interviews from halfway across the globe.
Now, thermodynamics isn’t something that most people would want to read about when they flip through blogs. The next case study features an article that was actually written as a sartorial piece to refute a shabbily written, link bait journalistic piece that brutally attacked a very well done, cinematographic spectacle.
Here is how it happened:
Case Study 2: The Viral Spiral
This deals with a popular, blink and its gone kind of content feeding on the popularity of a certain book/ movie/ music album/ celebrity faux pas etc.
I came back from the movie and typed it out. I knew the piece was going to receive some views because it was on a very popular and time sensitive topic, even though there were probably a lot of content on it already.
I devised a simple strategy. I went to twitter and scrolled through the relevant hashtags, once I had found some very good tweets (them being tweeted by a popular writer helped), I churned out a creative tweet as a response to it. Soon it was getting picked up and liked, spiking traffic for the blog, and then something marvelous happened. The famous director, SS Rajamouli picked it up and re-tweeted it. And BAM! Traffic shot up even higher.
I went ahead and pinned the tweet on my profile and it kept bring in a great deal of traffic for months to come.
What happened next was even more surprising. In the days and months to follow, I kept receiving e-mails from various brands requesting twitter collaboration in addition to the blog.
Case Study 3
Yesterday, I saw a huge spike in traffic attributing to one article I had published in December last year. This was one of the spikes leading from company based campaigns. Again, good content that provides value is paramount. The content in this article can actually influence some one to make a very big investment or purchase.
We were a group of 60 bloggers selected from all over the country for an all-sponsored trip to Goa for the exclusive launch of a car, Tiago by Tata Motors.
This article is also an example of how blogging has helped me travel and experience new products (including automobiles) much ahead of their actual launch. These events opened up new avenues, created opportunities and gave ground for ample networking.
We will be covering monetisation strategies in details in upcoming posts in this series. If you want to get a blog, you can use my Bluehost link by clicking here. Using this link will get you a very good discount on hosting.
Here is a tiny video of the event. You can spot me at 1:35! 🙂
If you can spare a good amount of time, we recommend you read this tutorial and guide by Neil Patel. It has a lot of information and examples to take to the next level of blogging.
The guide covers topics in the following order:
- Figure out the whole point of your blog.
- Create a persona
- Choose a domain name.
- Pick a hosting provider.
- Install a theme.
- Optimize your SEO.
- Write out a list of articles.
- Create your first post.
- Create an editorial calendar.
How to start your blog in under 5 minutes.
Assuming that you would want to start that blog you have been dreaming of for a long time, the one that will be your ticket to financial freedom or take your business to the next level, you can simply follow these steps and get your blog ready in under 5 minutes.
Update: Bluehost is offering an amazing deal only for 24 hours on August 17. If you have been pondering over starting your blog for recreation, a boost to your business or for secondary income, you should grab this offer right-away by clicking here. . They are offering their webhosting for as low as $2.95 for 12 months. They usually charge anywhere between $5-7.99 a month. They are one of the most popular hosting services out there and their is incredible. You don’t often come across prices that low.
Click here to go to our favourite hosting partner (my sister and I have 3 blogs and we use Bluehost so we can vouch for the quality of their services).
The page will look something like this.
- Click on the basic plan and get started.
- If you have a domain, go ahead and transfer it with a single click. If you want a new domain for free, all you need to do if figure out a proper name that will represent your business and check its availability through sites like Whois
- Once you gave decided, you can go ahead and type it in.
- It will then take to the package information page with additional options like extra pizza toppings and stuff, its up to you to choose what you like to add on to the basic value.
- Then comes the billing information, fill it up, read and accept the terms and conditions and voila, you are done!
Next comes the installation phase:
- After you ave filled out the billing information, you will be taken to your control panel in Bluehost.
- Then choose the option “wordpress” from the website builder. WordPress is the main platform where you will create and publish the blog’s content. This is what the world you see after you have hit publish.
- Choose an appropriate theme or design for the blog and customize/ modify it with your widgets and plugins (they are like apps, these tools help optimise your blog
And now you are all set to open shop!!
Stay tuned for more case studies and strategies on blogging and building your business.