You might think that you have to spend a lot of money to get your business mentioned and noticed. But that doesn’t actually have to be the case. These days, it’s possible to get the word out there without breaking the bank and spending a fortune on ads and marketing. Of course, big companies do still spend big on those things. But if your small business can’t afford to do that, don’t fret. If you think carefully and take the right steps, you can still compete.
Many of the things you can do to get your business noticed cheaply happen online. This is where the world of marketing and advertising has become more democratic in recent times. It means that the gap between the biggest and the smaller companies is narrowing a little. You can get your products and services noticed by customers even without the budgets of the massive multinationals. If you’re wondering where and how to get started with this, read on now.
Establish Unique Profiles on All the Major Social Networking Platforms
This should be one of the very first things you think about doing if you still haven’t done it yet. For your business to get the message out there, it needs to be where its customers are. And the chances are your target customers can be found on the major social networking platforms. You need to establish profiles on these platforms and do your best to stand out a little. If you can get your voice heard above all the others, you will have no trouble winning people over. You need to be unique and different to all the rest if you want that to happen, though.
Aim to Go Viral
Once you have a strong presence on those social networking platforms, you need to think about how to grow your audience and make more people aware of your brand. One of the best ways to do that is to go viral for something positive. You could create a great video, meme or infographic. If people find it interesting or amusing, then they will be more likely to share it. Of course, most content is definitely not shareable, and you should be aware of that. But if you get it right, you could reach a lot of people and spread the word massively.
When someone makes a friend or family member of theirs aware of what your business is doing and what it’s offering, that’s called a referral. These help to make more people aware of your brand, and it’s all down to word of mouth marketing. If you want to experience more of this, you should think about how you can reward these kinds of referrals. You could give people free items or discounts when they refer a friend of theirs to your company. This is ideal for you because you can reach more customers. And it’s ideal for them because they get something for nothing.
Build Bridges with Bloggers and Vloggers
These days, bloggers and vloggers have huge audiences. At least, the best and most famous ones do. If you can link up with one of these people who has a pretty large following, you could expose your brand to a lot of new people. You could even run some kind of affiliate marketing program if you want to make the most of this. It would mean that the person you work with to help promote your products would get a certain cut of the money made from sales that they have generated.
Spend a Little on Branded Freebies
It can make a lot of sense to spend some money on branded freebies to give away to customers. People are always going to like your business more if you give them something for free; that’s just common sense. So, why not make it happen. It doesn’t cost much to get some items and have them branded. For example, this bag range from Dynamic Gift might be worth checking out. And there are so many options to consider. You can choose whatever kind of freebie items you can find out there.
Get Everyone You Know Involved in the Early Days
If your business is very new and is still finding its feet, there is no reason why you can’t get your friends and family members involved. When it comes to spreading the word in those early days and months, you can use all the help you can get. So, if this means asking your parents to mention your business to the people they know, go for it. The same applies to your close friends and colleagues. It makes sense to make the most of the circle of people around you. They could be the people that kickstart your business’s early success.
Try to Link Up with Bigger Brands
This is not always the easiest thing in the world to do, but it’s still worth giving it a try. When you’re willing to build bridges with other companies and show them that you have something to offer, you might be able to take advantage of their existing customer base. This is always the best thing about linking up with a bigger brand when you run a small company. But for this to happen, you do have to find something that can be offered to the other company in return for access to their customers.
Create Affordable Facebook Ads
Affordable advertising can often seem pretty hard to come by. And if you are not using online advertising, it can be far too expensive. That’s why you should stick to the best and most popular forms of online advertising. The most cost-effective and useful of them all might be Facebook ads. They are perfect for companies that need to target very specific demographics with their adverts. You can choose exactly who you want to target and ensure that only the right people see the adverts that you create. It could be one of the best moves you ever make.