If you are an entrepreneur, business leader, marketing executive or manager of any kind then you have definitely experienced a sleepless night where you can’t stop thinking about work. To narrow it down that little bit more, you have definitely had a night where you’ve laid awake wondering how you can increase your customer base.
You’re right to think about this too. It is kind of important to increase your customer base because that is how you increase your company’s value. Even an increase of 5% will have a huge increase in your value.
Well, we are here to stop those sleepless nights because we have spoken to some professionals, some experts and some know-it-alls and come up with a list of simple ways to increase your customer base. That’s just the kind of people we are.
Offer Something For Free
Everyone loves a little something that is free because, well, it is free. It becomes something that everyone can afford and that means people will take it no matter what it is. In terms of what, though, we suggest you offer a free newsletter, something that could be valuable to people. So long as the content you put in this newsletter is important, relevant, unique and good it will gain traction, and people will start using it to get their information. In turn, it will become a means for customers to learn more about your business.
Rely On The Postal Service
Marketing efforts do very well out of direct mail strategies so long as they have the one core ingredient that they need to have; a mail list. Without this, well, you can’t expect to be very ambitious because this is the most important cog in the machine. Luckily, there are companies that specialise in having mailing lists for sale, which means you can better target where your promotional offers go; whether that be a brochure, catalogue, postcard or newsletter. Using a direct mail strategy alongside a digital strategy is one of the most effective ways of building a customer base, and having a company that can help you expand who you mail to, that’s a dream result right there.
Your Website Needs To Be Oh So Fresh
What draws people in and keeps them coming back is fresh content; good, fresh content. It is one of the best assets you have at hand. It is your first impression, your best ambassador and, a lot of the time, your most successful closer. How do you keep your website fresh? The best way is to have a blog; something that reports the latest industry news, or your latest offers, key takeaways, latest trends; anything that is relevant to your industry and will make you an expert in your area. It could also be regularly updated images, or having time-sensitive offers that get updated every couple of weeks. All of this will make you attractive to Google and, if you are attractive to Google, then you are going to see that customer base of yours grow.